Customer Service

Is the service provided by a company to interact with customers. It is a set of interrelated activities offered by a supplier in order that the customer gets the product at the time and place and proper use of the same is ensured. It is a marketing tool that can be very effective in an organization if used properly, for it must follow certain institutional policies.

Each company has specialized in the care of users and defines specific standards to listen, manage and provide solutions to concerns and complaints area. However, experts state that the service is an essential factor that involves all actors in the organization.

A good customer service can become a promotional item for so powerful sales and discounts, advertising and personal selling. 
Attracting a new customer is about six times more expensive than to keep one. So the companies have chosen to put in writing the performance of the company. 
They have observed that customers are sensitive to the service they receive from their suppliers, as it means that the customer will get to the final lower inventory costs.